Instagram Marketing Predictions for 2017

Instagram Predictions for 2017

In the past few years, Instagram has evolved from a static image-posting site to must-have marketing platform. This isn’t to say it’s the best marketing platform for every business, but there is no denying that Instagram has come a long way in the past few years. Perhaps the greatest addition to the platform has been Instagram Stories. Before InstaStories, businesses had to use Snapchat for that kind of spontaneous behind-the-scenes look, but Instagram now makes that kind of personal storytelling possible. And unlike Snapchat, Instagram makes it very easy to connect with friends and followers across other social media platforms. With features like a call to action that can bring users to your website by clicking on a photo, Instagram is taking the lead in the visual marketing world.

Two of the best business-savvy changes are shoppable tags and post notifications, but those are just a few of the ways Instagram is shaping up to be

Shoppable Tags

Shoppable tags are only visible if users tap the “View Products” button, so your photos feel more like beautiful photos and less like ads. When users click on a product tag, an in-app page pops up with details, pricing, and a Shop Now button that can take users directly to the page where they can place an order. Eventually it may be possible to put shoppable tags in videos as well as photos. This is a great improvement from only being able to post links in your bio! Shoppable tags are still in the testing stages, but they are a promising development for any business, from furniture to food.

Post Notifications

This feature was already available, but it will become even more important over the next year. Instagram is testing out a nonchronological feed – much like Facebook’s algorithm-driven feed – meaning users will see posts they are more likely to be interested in instead of posts from everyone they follow. While the new algorithms are still being tested (and probably won’t be as annoying as Facebook’s algorithms), it wouldn’t hurt to encourage your followers to turn on post notifications. Then they will be notified whenever you post a new photo or video to Instagram. Not only would this be great for rolling out new products, but it will safeguard against losing your posts in the shuffle.

Social Media Examiner inspired this article and is great resource for all things social media.

Facebook’s Algorithm Updates: What They Mean for Your Business

Facebook is notorious for its algorithms. They control what appears on your feed and when, which can be annoying or helpful, and they are also constantly changing. Stay up to date on the most recent changes so your Facebook marketing strategy can be as successful as possible.

The most recent algorithm update is actually two updates. The first affects how Facebook judged the authenticity of your posted content. The second changes how Facebook tracks real-time changes. Both affect how your Page appears on other feeds.

Facebook judges authenticity

Facebook determines what content should show up on a user’s feed by a) judging the user’s interests or engagement with other users and pages, and b) judging the content that they may see. If the content from your Page looks inauthentic, then odds are that your content will not show up on your audience’s feeds. Which is bad.

So what makes your Page look inauthentic? Explicitly asking for likes, comments or shares is a tactic Facebook finds to be “dishonest and inauthentic.” Another example is posting content that your audience frequently hides or reports, like clickbait or fake news. The more you have in common with Pages that do these things, the more likely Facebook will decide to keep your content off the feeds.

Facebook tracks real-time changes

You may already know that Facebook puts items on your feed that are relevant to you at that moment. That means that some of the posts you see could have been posted yesterday, or a few hours before. It also means that you might not see new content that was posted at the same time you’re looking at your feed.

The second algorithm update adds more relevant posts to your feed based on real-time activity. A post may appear higher on your feed if it is related to a popular topic on Facebook at that moment (like the Grammys, a national holiday or a trending news topic), or if the post is getting a lot of engagement at that moment. This doesn’t mean that you have to constantly monitor Facebook for relevant trending topics. It is better to schedule posts for publication in advance so that you are free to live post if the opportunity arises.

 

A good Facebook marketing strategy should be aware of algorithm updates and use them to their advantage, but won’t cut corners when it comes to genuine audience interaction. There is a lot you can do to draw attention to your Page. Feature fan-generated content. Reply to comments and tagged posts. Let your voice shine through so your followers can see the personal side of your business. Mix up the kinds of content you post: articles, text, video blogs, audio clips, photos, and slide shows. Not only will these strategies help your Page show up on feeds, but it will also keep your audience interested and engaged.

Find out more about these updates at meetedgar.com.