2017 Digital Marketing Trends: Content Marketing Still Rules

2017 is shaping up to be a great year for digital marketing. In this blog series, we’ll cover digital marketing trends that will rule 2017, each with its own difficulties and rewards. This week’s trend is…

Content Marketing is Still the Dominating Marketing Technique

Content – good content – has gone from being a breakout strategy in 2005 to being crucial for all digital marketing strategies. It even outranks Online PR, Social Media Marketing, CRO, and SEO as the most effective marketing strategy. So stop focusing on paid search marketing and start churning out high-quality content.

Content Marketing Leads to Good SEO

Consistently publishing high-quality, unduplicated content goes a long way to build good SEO. Internal and external links, keywords and relevant information helps organically link a website to relevant keywords and online searches. Not only will your improved SEO drive more traffic to your website, but engaging content will keep users interacting with your site longer.

Content Marketing Encourages Interaction and Generates Leads

That increased traffic and user engagement leads to more leads and sales isn’t surprising. But again, it all relies on the quality of your content. Bad content is “salesy” and is more likely to scare consumers away from your site than draw them in. And if your target market is younger consumers, they will be even more perceptive to “salesy” content. Drowning consumers in product-oriented content can have a negative effect on their relationship with the brand, whereas good editorial fosters the relationship as they move from consumer to customer to brand advocate. Focus less on pushing your brand on consumers, and more on explaining the value of your brand or product, like how it can solve a problem for consumers or teaches them something new. Developing a strong voice and a consistent brand builds authenticity and will stand out in a social media market that is already saturated with bad content.

Stay tuned to learn more about how to make quality content. If you’d like to know more about what content marketing can do for your business, read a recent blog post or get in touch with us!

What Snapchat Geofilters Can Do for Your Business

Spotted Monkey made our first Snapchat geofilter for Website Thru The Nite in January. Whenever anyone used Snapchat in the designated area, they had the option to use the geofilter. It was scheduled to run for 27 hours in a very small area of 46,000 square feet. The filter was used on 74 Snaps and was seen almost 3,000 times – pretty good for such a small area!

Geofilters should be mostly transparent so they won’t cover up the user’s picture or video.

On-demand geofilters are an easy and affordable way to promote your brand or business at sponsored events and key locations. Prices depend on run time and the size of the area covered, but for the amount of reach geofilters get, they are definitely a worthy investment.

Snapchat is a fairly new social media platform (think of it as the quirky, casual cousin of Instagram). Users send pictures or videos, called “Snaps”, to their friends and followers. Snaps can be viewed for up to 10 seconds before they are erased. If you want it to be visible longer, you can save to your 24-hour Snapchat Story (it will still disappear after a day, though). Snaps can be edited with fun stickers, drawing tools, and unique filters.

What makes Snapchat so important is not only its huge advertising potential, but how it offers a unique insight to the people side of your business or brand. Mobile video has become one of the leading forms of digital advertising because consumers like to know the face behind the product. With Snapchat, you can record yourself testing your own products. You can take pictures of customers (with their consent, of course) at your business. You can interview employees so viewers can see what the office environment it like. You could even record yourself, giving business-specific advice. And, of course, you can make geofilters.

As mentioned before, geofilters are an easy and affordable way to organically grow your audience. Spotted Monkey has made several geofilters for our clients and for events that we have sponsored. Snapchat offers analytics for each geofilter, so we were able to see how many people saw and used them. On-demand geofilters are different from sponsored geofilters, which cost hundreds of thousands of dollars. For more information on geofilters and how they can help your business, check out this article from Hootsuite.

Don’t let Snapchat intimidate you. Around 60% of Snapchat users are over 25 years old, and as a marketing tool it is easy (and fun!) to use. Now is the time to learn how Snapchat can help your business!