Courage4Christian Benefit Auction

 

A few weeks ago, 6-year-old Christian Daugherty was rushed to Riley Hospital with a large tumor in his brain. He required immediate surgery and has made miraculous progress so far, but the journey to full recovery will take much longer. His parents are still learning what the next months will hold for their son.

The Courage 4 Christian Benefit Auction will help the Daughertys through the next stage of recovery. The goal is to raise $50,000, and all of the proceeds will go to the family. Right now we are still looking for donations to sell at the auctions. Some ideas of suitable auction items are gift cards, gift baskets, service packages, entertainment systems, furniture, jewelry, vacation packages, and sporting event tickets. You can drop off your items with us at Spotted Monkey MarketingRE/MAX RealtyWright Way of Albany, or you can call (765) 273-8486 to have your item picked up for you.

The auction will take place in the Heartland Building at Delaware County Fairgrounds on January 27. Auction starts at 1 PM. Lunch and dinner will be available at the event.

We look forward to seeing you at this special event!

Tips for Marketing Your Business During the Holidays

It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us. Most of probably won’t be celebrating all of the upcoming holidays, but collectively, your customers will, and they’re all opportunities to push out more sales.

And to eat, of course. Never miss that opportunity.

Now is the time to get organized. Here are nine things that you have to do now to be more memorable this holiday season.

1. Prepare your calendar.

Make sure that each one of those holidays is marked and has a reminder. You want plenty of time to prepare seasonal content for each of those holidays, get it online and promote in time for people to cash in. Share the calendar with your marketing team and plan. Create your holiday social media calendar well in advance, because you need to remember that your team will be taking time off. So, the more you plan ahead, the better.

2. Offer a sale.

The easiest way to make the most of the holidays is with a sale. Black Friday and Cyber Monday have no tradition behind them except a chance to boost sales by cutting prices. You won’t even have to put up decorations or buy a Cyber Monday Tree. Just make sure that you know which products you’re going to discount before the holiday and by how much, and prepare your marketing material for social media (if no one knows about the sale, it definitely won’t be memorable!).

3. Throw in a gift.

A great way to sweeten the deal and show that you’re not just cutting prices but also celebrating a holiday is to give your customers a gift. That could be something as simple as an information product or a coupon, or as complex as a Lego Millennium Falcon (hint, hint). But, make your customers feel that you’re celebrating with them. Spotted Monkey now offers a wide range of promotional products that would make great stocking stuffers!

4. Create a video or a few.

Video – especially live-streaming – is becoming crucial for an effective marketing campaign. If you’re not using video to promote your business, you’re not making the most of all the marketing power the internet has to offer. You don’t even have to spend hours fiddling around with editing software. Platforms like PROMO by Slide.ly now make it very easy to create a video by choosing from pre-shot and pre-edited high-quality footage, share it … and start making the next one.

5. Stay active on social media.

The holiday season is not the time to take a social media vacation. You’ll need to be active on all your usual platforms, preparing your audience for the next holiday and priming them to buy. Encourage your Facebook followers to share your video and have plenty of good pictures to share on Instagram.

6. Send a personal email sharing your story of the year.

And don’t forget good old-fashioned email marketing! An inbox can feel more personal than a public post so write up a good story related to your business and thank your customers for being a part of it. And don’t forget to include a call to action.

7. Decorate your storefront.

You might not have to run out and buy a Black Friday bush, but you should add some banners to your website, adjust the design of your store window and get festive with your packaging. Customers should feel that they’re making the most of a time-limited opportunity, even if there’s another one just around the corner. And don’t forget to update your website with pictures of holiday decorations!

8. Update your goals.

As you approach the end of the year, this is also an excellent time to take another look at where you are. Review your goals, set new ones and update your content so that it looks fresh and up-to-date. The holiday season is the perfect time of year to shift gears or change direction.

9. Show your personality!

And don’t forget that holidays are a time of fun. Don’t be afraid to let your hair down and enjoy yourself. You might not be able to party with your customers, but you can joke around with them, be yourself and build a real relationship that will take you right through to next year’s holiday season.

The holiday season is inclusive, no matter which one you are celebrating. Incorporating a little bit of holiday cheer into your marketing strategies during these months will make you more relatable and memorable to your customers and audience. Take the time and complete the additional work to make sure that you and your team aren’t missing the best opportunity to connect more authentically with customers.

If you would like help brainstorming your holiday marketing list, call us! We’ll help build a marketing plan for your business just in time for the holidays.

To read the original article, click here.

Snapchat Geofilters

Are you familiar with Snapchat? What about Snapchat Geofilters?  If you are in business and you aren’t familiar with Snapchat or Snapchat Geofilters, let’s have a conversation.

Sickels Tree Farm Indiana

Geofilters are a great way to target a younger demographic (13-30) for an inexpensive price.  We have used geofilters at Ball State sporting events and activities, at Downtown activities, high school sporting events and more.

If you will be at Sickels Tree Farm in Lynn, Indiana 12/2-12/3 or 12/9-12/10 be sure to check out their geofilter at the Tree Farm.  GoCu powered by PrimeTrust also has a geofilter going on during the Ball State Basketball game Saturday, December 2nd.  If you tag PrimeTrust on social media you could have a chance to win the Prime Seats at the December 9th Ball State Men’s Basketball Game plus concession vouchers and a parking pass!  If you will be at Secret Families between 12 -7pm on December 2nd be sure to use the geofilter. Have some fun with Snapchat this weekend!

If you have questions about Snapchat and your business, contact Ashli at ashli@spottedmonkeymarketing.com