The Second Annual Website Thru the Night is Almost Here!

The countdown is on – Website Thru the Night is this weekend! From noon on Saturday to noon on Sunday, a brand new batch of geek squads will race to build websites for non-profits in the Delaware County area. They will keep their energy up with delicious meals and mountains of snacks, donated by sponsors. Then a week-long voting period will start, where voters can pick their favorite website by making a donation to the non-profit in question. The non-profit with the most money raised through their website by the end of the week wins!

Non-profits for this year’s event are Big Time Barbell, The MLK Dream Team, Hearts and Hands United of Delaware County, Daleville Community Library, and Muncie Delaware Senior Center.      Besides getting a chance to flex their coding skills by building these deserving non-profits new websites in only 24 hours, geek teams will also compete for prizes like MVG (Most Valuable Geek) and Geek’s Choice.

Stay updated on the night’s coding madness by following the #WTTN hashtag on Facebook and Twitter. And keep your eyes peeled for a fancy Website Thru the Night Snapchat geofilter!

Spotted Monkey Marketing is a sponsor for the event, along with eKeeper Systems, Innovation Connector, Gill Brothers Furniture, Thompson Group, Muncie-Delaware County Chamber of Commerce, Mulligan’s Bar & Grill, Dairy Queen, A-1 Graphics, Pizza King, Once Upon a Plate, WIPB, IPR, A-1 For Fun, NBE Event Group, Sea Salt & Cinnamon and Main Street Apparel.

Want to learn more about the event? Visit websitethruthenite.com for details. If you’re a non-profit in need of a website and want to be involved in the next WTTN, submission guidelines can be found on the site.

Don’t forget to check the website on Sunday afternoon to check out the new websites and vote for your favorite!

Snapchat 101 at the Police Social Media Academy

Police Social Media Academy is a 3-day seminar designed to help law enforcement and public safety officials learn how to use social media to connect with their community. From January 9-11, instructors Chase Winkle and Joe Krupa along with guest presenters taught attendees about how to utilize social media platforms, how to interpret analytics and how to develop their own content.

On January 10, Ashli presented Snapchat 101. Groups like police and EMTs can actually use Snapchat to connect with the Muncie community. Ashli led the group through the Snap-making process and talked about on-demand geofilters, which are a unique and affordable way to personalize a group’s Snapchat message and promote events or causes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More about the Police Social Media academy can be found here. If you are a public safety official and want to learn more about using social media in your department, give Spotted Monkey a call! We can walk you through the various social media platforms and help you connect with the community you serve.

Adding Video Content to Your 2018 Marketing Strategy

Video content has been a rising trend for marketers over the past few years. According to a Forbes, almost half of businesses used some kind of video marketing on social media during 2017 and more are planning to implement some kind of video strategy this year. It isn’t too surprising – organic reach on social media is harder and harder to come by, and video is a guaranteed way to grab consumers’ attention.

Adding video to your marketing plan might sound intimidating, but there are plenty of free tools and platforms to meet your needs. Here are a few ways to integrate video into your 2018 marketing plan.

Snapchat

Snapchat is a great way to build your company’s brand and reach. The app is free and doesn’t require any special equipment or know-how to create engaging short videos. Snaps only last for a limited time and are great for getting the word out about a current event or cause your business is participating in. Their limited duration also allows you to be more spontaneous and authentic, which is attractive to modern consumers.

Livestreaming

Livestreaming is nothing new, but the technology we use for it is always improving. For many businesses, the number of people they can reach on Facebook without paying for an ad has been dwindling. But with Facebook Live, you can generate a huge organic reach to people who haven’t heard about your business yet. Plus it’s easy to use Facebook Live on your phone, and advanced phone camera tech means you won’t have to splurge on a fancy camera. Instagram and YouTube also offer livestreaming services, and LinkedIn has something in the works. For more ideas of what to livestream, check out this article.

Turn blogs into videos

If you’ve been building your brand as a thought leader in your field by writing regular blog posts, why not do a video blog instead? Film yourself breaking down your blog post into main points and give a face to your brand. Mix up your content and reach parts of your audience who are more inclined to watch than read. Experiment with turning other kinds of posts into video – did a box of flyers for your next work event just arrive at the office? Film yourself opening the box and talk about the upcoming event. Interview coworkers about topics relevant to your brand. The options are endless.

Adobe Spark

If you have lots of drive but feel low on inspiration, Adobe Spark will give you that last burst of video-creating energy. Spark offers inspiration, blogs and tutorials for making the best graphic or video, plus access to Adobe stock and more – all for free! The site is user-friendly and includes tons of video tutorials that teach you how to make eye-catching video clips in no time at all. Download the Spark app on your phone to turn captured moments from a conference or meeting into the perfect shareable post.

Adding video to your marketing strategy is easier than you think! If you have questions about how best to promote your brand, give us a call! We will help tailor the perfect marketing strategy for your business.