In one sense, nothing about the process of selecting a financial advisor, accountant or other financial consultant has ever changed.
However, everything about the tools clients use to form impressions of consultants has changed in the social media age.
The traditional model for seeking clients still works. It is still beneficial to network face-to-face by joining boards, attending service club meetings (such as Rotary), being an active member in a referral marketing group (such as BNI), etc. The goal ofcourse is to secure warm referrals and convert them to business leads. This is an important and vital component of your marketing strategy.
Here’s what has changed. While it used to be sufficient to have memberships to in-person networking associations, there is a new “club” that has asserted itself in recent years as the primary source for respected financial advisors. It’s called LinkedIn.
Financial advisors, if these statistics don’t make alarms go off in your head, I recommend looking over them once more. Not only is LinkedIn a useful tool for connecting businesses and clients, but also businesses to businesses. No other social media platform can do this in such a streamlined and professional way. Individuals and businesses alike that are seeking to connect to other businesses will definitely find more reliable business at a conference or from inside sales of some sort, but when it comes to reaching the widest audience of people that are potentially outside of your professional circle, LinkedIn is king.
If you have further questions about the powerful tool that is LinkedIn or have other marketing needs, don’t hesitate to reach out! Always remember, there are many avenues but there is only one spot!
More often than not, today it is more likely to find unsolicited messages in your email inbox opposed to your physical mailbox. But that is not always the case. Business owners and non-profits are still targeted for mailing scams and unless you know what to look for, they could cost you a lot of money.
Several Spotted Monkey clients have been mailed fraudulent domain expiration notices from unknown companies. These letters look very real. However, if you have your domain or hosting with Spotted Monkey Marketing your letter will always have Spotted Monkey branding on it and we will typically send you the invoice via email.
If you receive an invoice or a domain expiration letter from a company you are not familiar with, whether it is by mail or an email, do not pay it. Even if you recognize the service you are being billed for, do not pay it. Contact Spotted Monkey Marketing, or whoever handles your domain and hosting or any other services, to verify the information you have received. We will be able to determine if the invoice is fake.
If you have any questions for us, don’t hesitate to contact us!
Our Monkey Spotlight for February is Kreamer Real Estate Group! Monkey Spotlight is a promotion that Spotted Monkey began this past summer where each month we place an ad in the Great Deals magazine with a promotion you can’t miss from one of our very own clients!
Over the years, Spotted Monkey Marketing has had the pleasure of working alongside the Kramer Group through social media maintenance, website maintenance and content development.
“A media presence is key in our industry. It’s not only important to have a website, but it’s also crucial to continually be in front of a clientele that cycles less often than most other markets of the industry. We may not see a buyer again as a buyer/seller for many years, so when they do need our services again in the future we want to make sure they think of us first. This will happen by the service and personal approach we offer our buyers and sellers, but also through automated emails, newsletters, and greeting cards. Spotted Monkey has helped us facilitate all of these over the past few years. With their help, we’ve also increased our social media presence as well as our placement within a Google search” – Katie Wray, Buyer Specialist at The Kramer Real Estate Group.
So what is going on with the Kramer Group right now? The Kramer Group has a few commercials circulating the airways, so listen for them! They are promoting buying and selling during the colder months. It’s a common misconception that this is a bad time to look for and/or list a home, but that’s just not true. They have had many buyers find great deals this time of year and sellers can stand out in a market that typically sees a slight reduction of inventory this time of year. If you are considering selling your home or looking for a new home, give The Kramer Group a call and they will help you will all of your real estate needs!
Are you looking to buy or sell a home? Or do you know someone that is? Find out why the Monkeys love The Kramer Group so much and give them a call today!