In one sense, nothing about the process of selecting a financial advisor, accountant or other financial consultant has ever changed.
However, everything about the tools clients use to form impressions of consultants has changed in the social media age.
The traditional model for seeking clients still works. It is still beneficial to network face-to-face by joining boards, attending service club meetings (such as Rotary), being an active member in a referral marketing group (such as BNI), etc. The goal ofcourse is to secure warm referrals and convert them to business leads. This is an important and vital component of your marketing strategy.
Here’s what has changed. While it used to be sufficient to have memberships to in-person networking associations, there is a new “club” that has asserted itself in recent years as the primary source for respected financial advisors. It’s called LinkedIn.
Financial advisors, if these statistics don’t make alarms go off in your head, I recommend looking over them once more. Not only is LinkedIn a useful tool for connecting businesses and clients, but also businesses to businesses. No other social media platform can do this in such a streamlined and professional way. Individuals and businesses alike that are seeking to connect to other businesses will definitely find more reliable business at a conference or from inside sales of some sort, but when it comes to reaching the widest audience of people that are potentially outside of your professional circle, LinkedIn is king.
If you have further questions about the powerful tool that is LinkedIn or have other marketing needs, don’t hesitate to reach out! Always remember, there are many avenues but there is only one spot!