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Adding Video Content to Your 2018 Marketing Strategy

January 9, 2018 (0) Comments

Video content has been a rising trend for marketers over the past few years. According to a Forbes, almost half of businesses used some kind of video marketing on social media during 2017 and more are planning to implement some kind of video strategy this year. It isn’t too surprising – organic reach on social media is harder and harder to come by, and video is a guaranteed way to grab consumers’ attention.

Adding video to your marketing plan might sound intimidating, but there are plenty of free tools and platforms to meet your needs. Here are a few ways to integrate video into your 2018 marketing plan.


Snapchat is a great way to build your company’s brand and reach. The app is free and doesn’t require any special equipment or know-how to create engaging short videos. Snaps only last for a limited time and are great for getting the word out about a current event or cause your business is participating in. Their limited duration also allows you to be more spontaneous and authentic, which is attractive to modern consumers.


Livestreaming is nothing new, but the technology we use for it is always improving. For many businesses, the number of people they can reach on Facebook without paying for an ad has been dwindling. But with Facebook Live, you can generate a huge organic reach to people who haven’t heard about your business yet. Plus it’s easy to use Facebook Live on your phone, and advanced phone camera tech means you won’t have to splurge on a fancy camera. Instagram and YouTube also offer livestreaming services, and LinkedIn has something in the works. For more ideas of what to livestream, check out this article.

Turn blogs into videos

If you’ve been building your brand as a thought leader in your field by writing regular blog posts, why not do a video blog instead? Film yourself breaking down your blog post into main points and give a face to your brand. Mix up your content and reach parts of your audience who are more inclined to watch than read. Experiment with turning other kinds of posts into video – did a box of flyers for your next work event just arrive at the office? Film yourself opening the box and talk about the upcoming event. Interview coworkers about topics relevant to your brand. The options are endless.

Adobe Spark

If you have lots of drive but feel low on inspiration, Adobe Spark will give you that last burst of video-creating energy. Spark offers inspiration, blogs and tutorials for making the best graphic or video, plus access to Adobe stock and more – all for free! The site is user-friendly and includes tons of video tutorials that teach you how to make eye-catching video clips in no time at all. Download the Spark app on your phone to turn captured moments from a conference or meeting into the perfect shareable post.

Adding video to your marketing strategy is easier than you think! If you have questions about how best to promote your brand, give us a call! We will help tailor the perfect marketing strategy for your business.

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