Monkey Spotlight – The Farmhouse Merc

Our April Monkey Spotlight is The Farmhouse Merc! The Farmhouse Merc offers “adorable, figure flattering, and high quality made clothing to you without the typical mark-up!” With her farming background, the owner of the boutique offers stylish western and farm related clothes for women and teen girls. The physical store can be found in Jonesboro, IN right off of I-69, but their merchandise is always peruse-able online! Another thing that makes The Farmhouse Merc special is that a customer can shop by appointment as well as during select open shopping hours and at pop up shops all over the Midwest.

What does Spotted Monkey do for The Farmhouse Merc?

Though The Farmhouse Merc is a relatively new client, Spotted Monkey has had the pleasure of being knee-deep in social media maintenance, website assistance, and overall guidance/marketing ideas, all within an affordable budget. It’s been an honor to help promote this unique, wonderful business and watch it flourish.

What’s going on at Farmhouse right now?

Last February, The Farmhouse Merc put up a lovely, new website! Take a look at it here to get a sampling of what they have to offer. In addition to the site launch, The Farmhouse Merc recently went to the Kentucky Beef Expo to help bring some color and pop to all passersby. Something that’s always new at The Farmhouse Merc is their inventory – new items come in every single week! 

Give Spotted Monkey Marketing a call today to see what we can do for you.

And always remember, there are many avenues, but there is only one spot!

 

community

Financial Advisors – Why Building Community is Key

Every economic recession in recent history has been a result of crises of all shapes and sizes. In the early 1980’s it was sudden stagflation from the oil and energy crises in the ’70s. In 2008, it was the housing bubble peaking 2 years prior. And today, in 2020, the uncertainty of the global economy with the Coronavirus outbreaks all over the world followed by an oil price war.  These recessions and crises all pose an immediate threat to financial advisors because once the economy goes sour, even for a brief period, clients get nervous. They potentially blame you for their losses, even though the global economy is a broad economy with many vulnerabilities. 

So how can clients be retained when the bear market lumbers in? It’s quite simple actually – building community with your clients.

Here are 3 quick ways to do just that

Idea #1: Establishing relationships with your clients that exist outside of your office can look like just about anything: from events like golf outings, craft parties, renting out a family skate rink for the night, to little things like a monthly community newsletter. Big community-building events and small community-building can bring about a variety of benefits for both you and your clients. Not only do these events bring about trusting relationships between you and your clients that will help with retention through the ups and downs of the global economy, but your clients might meet some great new friends or people that they enjoy seeing at regular events. Most importantly, they can also help you, as a financial advisor, better know and understand your clients. This knowledge and understanding will make for better informed financial decisions being made on a client’s behalf. This type of relationship also allows for more general communication throughout the year. This is especially important during tough times when a client needs to feel like they can ask their Financial Advisor questions and has trust in their advisor.  

Idea #2: Another key point about community building is retention and referrals. If you are effectively communicating with your clients, this greatly increases the chances of a client recommending you to a friend or family member. We understand referrals can be difficult to obtain in this industry, but if you have a relationship with a client that feels comfortable to email or call you, enjoys your events, trusts your other employees, those referrals will naturally happen and the retention is likely higher.  Of course, we understand that ultimately they are worried about their investments, but that’s why that relationship and effective communication is key, especially during times like we are experiencing with COVID-19.  

Idea #3: It is also important to think of your client’s beneficiaries.  Do you have a beneficiary program set up as another source for building your community? Beneficiaries don’t just stick with a financial advisor because that’s what their parents did, in fact, it’s quite the opposite.  

Community building is not a quick fix in an economic crisis but is likely to save clients down the line when the next big dip comes along and likely to increase your retention. It’s an investment that will pay back in full and then some if you pursue a community with your clients warmly and intentionally.

If you have questions or would like more information, please schedule a complimentary marketing check-up with Spotted Monkey Marketing.

There are many avenues, but only one spot.

 

An Update from the Monkey Crew Regarding COVID-19

We are open for business, but with a few changes especially for our local community.  As the current situation with COVID-19 continues to unfold, we will continue to communicate with you to ensure that your marketing needs are met in an efficient and timely way. We want you to know that Spotted Monkey Marketing will proceed to do business as usual, except with a few minor changes. The external factors that now find themselves at our very doorsteps will not affect the quality nor the care put into our work.

We still want to chat with our clients and businesses in the community during this time, we will just move those meetings to zoom or the phone. Most of the monkey crew will be working remotely. The physical monkey office will not have set office hours during this time.  We will continue to follow the recommendations and guidelines from the World Health Organization and the CDC.

We do have one favor to ask. Please support your community more than ever during this time.  Order carry-out from locally-owned restaurants, buy a meal for a senior citizen or someone who just lost their job, have coffee delivered to a mom that just isn’t sure how she is going to get through these next few weeks or months, buy gift certificates, buy online from locally owned businesses or reach out to them on social media.   Then share your story on social media so people can see the business you supported. You never know what additional purchases that might inspire. We will get through this, but as you know, “it takes a village.”

We appreciate your understanding during these times.  

#SmallbusinessStrong

Ashli Smith
Head of Monkey Business