Independence Day Hours

In honor of Independence Day, Spotted Monkey Marketing will be closed on Friday, July 3rd to observe the holiday. Please email ashli@spottedmonkeymarketing.com, heather@spottedmonkeymarketing.com, or ruthie@spottedmonkeymarketing.com and we will respond once we are back at the office.

Please have a safe and wonderful holiday weekend, we look forward to talking to you soon!

Real Estate Agents – 3 Ways to Reach the Millennial Market

The day has come and gone, in which millennials were beginning to enter the real estate world. Millennials are here and are dominating the real estate market. As a generation of ease-of-access and ever-progressing technology, marketing to millennials will be entirely different from marketing to any generation before. Here are a few ways you can make your real estate services stand out to the newest generation of real estate purchasers.

Virtual Tours

We all want to have any and all information at our fingertips, but millennials scarcely remember a time without that privilege. Because of that, millennials do a lot of initial research on their phones before making any significant decisions. This means that if you can, in any way, capture their eye on their mobile device, your chances of having them as a client will rise significantly. Virtual tours are the best way to give a potential client as much visual information on a house from a mobile device. If the potential client has the luxury and security that a virtual tour offers, they will be a lot more comfortable with taking steps towards a face-to-face meeting if they like what they see. Remember, this does not mean any virtual tour is better than none. Make sure the house is presentable, and the camera in use is decent in quality. Otherwise, you may shut out potential clients even more with a shoddy tour.

Geotargeting

Geotargeting technology is a potent hot button topic in marketing right now, and it is relevant to any business that wants to sell to specific demographics. Geotargeting sends mobile advertisements (with the phone user’s previously permitted apps like Candy Crush and Fishdom) to a person based upon their physical location. That means if you’re trying to sell to millennials, you can fence in a specific area, a particular neighborhood or shopping area. Perhaps you know millennials would be found, and your advertisements will reach them individually. It’s a powerful tool and if used correctly, will bring in the right clients with pinpoint accuracy.

Easy and Appealing Website

No matter how you advertise, you need to lead onlookers to the entryway into your business, your website. A website is like the front window of a store: if it looks nice and does its job, it will bring people in. With millennials, especially a visually appealing, easy-to-navigate, and fast-loading website will win clients over. If the standard is not met, however, your business will receive 75% less traffic. Your website must be done right.

It can be tricky to stay on top of the trends as a real estate agent, especially when being an agent full-time is enough work as it is. That is why at Spotted Monkey, we make it our mission to stay on top of the trends so you can leave the marketing work to us. Virtual tours, geotargeting, and effective web design are just pieces of the whole picture when it comes to building a vast marketing portfolio.

For more information, please feel free to reach out, and we will see how we can help! 

 

3 Reasons Why Your Non-profit Website Needs Responsive Design

Did you know that organizations update their website, on average, every 2-4 years?

While this seems to be quite frequent, if you think about your website in terms of technology, four years is a very long time.

Technology has been advancing at a breakneck pace, and your business or nonprofit has to race to stay on top of it. Just since 2013, we’ve seen the adoption of the smart phone, the start of smart watches, selfies, touch ID and facial recognition. Apple watches have added GPS and health tracking capabilities. Social media introduced the “selfie” and innovative accessories like the “selfie stick” for capturing better pictures. Touch ID has evolved to allow for easy sign-on to apps and even allow for payments (i.e. Apple Pay). Snapchat has taken off; Instagram now copies Snapchat. And perhaps most notably, 2013 was also the beginning of responsive design (Mashable). As a result, website experiences have had to change significantly—from the way websites are designed and developed to the Content Management System (CMS) used and search engine optimization (SEO) strategies.

Responsive design is a must-have

Responsive design means that a site’s content and images respond to the dimensions of the devices its site visitors are using. Simply put, a website is easier to navigate with responsive website design. Easy navigation encourages visitors to explore your content and engage.

It is now considered a common practice to make a website mobile-friendly, mostly out of necessity. On average, 83% of global consumers report they are multiscreen, using 2.23 devices at the same time. People have come to expect the best possible website experience on every device they own. According to Think With Google, if a website isn’t mobile-friendly, 50% of users will not use it even if they like the business. Thus, the overall user experience is just as important as having a responsive design.

If you’re a nonprofit organization and don’t really see the point in making your website mobile-friendly, consider this:

According to Non-Profit Source, in the past year mobile giving donations have increased by 205% and 25% of all donors are mobile givers.

Your supporters are no longer just visiting your website via a desktop computer, so your website strategy and design must accommodate. If you don’t, you run the risk of driving mobile-browsing potential supporters away.

Brush up your SEO

If you don’t keep your SEO and content up to date, you could fall in search engine rankings. Search engines regard updated content more useful to users than out-of-date, dusty content. Mobile-friendly and responsive sites are also ranked ahead of websites that aren’t. If your website is not mobile- friendly, your organization is losing out.

Without a mobile friendly website, only a heavy lift in digital advertising spend can help you out-rank your competitors. If you’re a small business or a non-profit organization your budget may be limited, so a long-term digital advertising strategy is not a justifiable fix. Therefore a mobile-friendly site is a great—and important—investment, especially for those who have limited long term advertising dollars for paid search.

Note: Spotted Monkey Marketing has options for budgets of all sizes! Contact us for more information on small budget friendly marketing plans.

New code, new protection

Hacking and cybercrimes are on the rise. By updating your website, you ensure that the code is up to date with the latest patches. Plus, it’s easier to update your site in the future.

Every year web standards change radically and techniques to build web sites become more advanced in order to comply with the latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code, and may be slowing down your website loads speeds – which may in turn impact your ranking in the Google search results. Not to mention it leaves you open to cyberattacks.

If your old website is hacked and you think your nonprofit does just fine with Facebook, you don’t need a website – you are wrong. It’s the digital age! Everyone is looking for quick access to information. Without a website, your nonprofit’s reach is severely limited.

Spotted Monkey Marketing offers web hosting and design services for nonprofits at a special rate. If your budget is very tight, consider signing up for the annual Website Thru the Night 24-hour site building marathon. You provide your information, and a crack team of web engineers will build you a quality website. For more information on the event, click here.