The day has come and gone, in which millennials were beginning to enter the real estate world. Millennials are here and are dominating the real estate market. As a generation of ease-of-access and ever-progressing technology, marketing to millennials will be entirely different from marketing to any generation before. Here are a few ways you can make your real estate services stand out to the newest generation of real estate purchasers.
We all want to have any and all information at our fingertips, but millennials scarcely remember a time without that privilege. Because of that, millennials do a lot of initial research on their phones before making any significant decisions. This means that if you can, in any way, capture their eye on their mobile device, your chances of having them as a client will rise significantly. Virtual tours are the best way to give a potential client as much visual information on a house from a mobile device. If the potential client has the luxury and security that a virtual tour offers, they will be a lot more comfortable with taking steps towards a face-to-face meeting if they like what they see. Remember, this does not mean any virtual tour is better than none. Make sure the house is presentable, and the camera in use is decent in quality. Otherwise, you may shut out potential clients even more with a shoddy tour.
Geotargeting technology is a potent hot button topic in marketing right now, and it is relevant to any business that wants to sell to specific demographics. Geotargeting sends mobile advertisements (with the phone user’s previously permitted apps like Candy Crush and Fishdom) to a person based upon their physical location. That means if you’re trying to sell to millennials, you can fence in a specific area, a particular neighborhood or shopping area. Perhaps you know millennials would be found, and your advertisements will reach them individually. It’s a powerful tool and if used correctly, will bring in the right clients with pinpoint accuracy.
Easy and Appealing Website
No matter how you advertise, you need to lead onlookers to the entryway into your business, your website. A website is like the front window of a store: if it looks nice and does its job, it will bring people in. With millennials, especially a visually appealing, easy-to-navigate, and fast-loading website will win clients over. If the standard is not met, however, your business will receive 75% less traffic. Your website must be done right.
It can be tricky to stay on top of the trends as a real estate agent, especially when being an agent full-time is enough work as it is. That is why at Spotted Monkey, we make it our mission to stay on top of the trends so you can leave the marketing work to us. Virtual tours, geotargeting, and effective web design are just pieces of the whole picture when it comes to building a vast marketing portfolio.
For more information, please feel free to reach out, and we will see how we can help!